Ok, I feel like I'm beating a dead horse deader with this whole cross creative branding topic (see put it on paper post), but no sooner do I open this month's issue of 944 then I see an article about how fashion designer Matthew Williamson has partnered with vodka company Belvedere to create a limited-edition kaftan and all-in-one jump suit (sold out...sorry ladies!) to help woop woop Belvedere's new - guess what - pink grapefruit VODKA! What will they think of next? From Williamson's mouth to your ears...
"My design for the Belvedere Pink Grapefruit collaboration was inspired by the vitality of sultry high summer evenings," said Williamson. "Incorporating a vibrant sun-drenched palette, the print is evocative of exotic destinations ventured by the modern-day, global traveller."
At $1195, I'll pay full price for the drink and put the rest towards the exotic vacation.
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