Thursday, November 18, 2010
It's coming!!
Was out with friends a few nights ago at Cass Cafe and Lanvin Heart H & M collection (in select stores Nov. 20, everywhere Nov. 23) came up... Rumor is you have to pre-register, get a number, wait in line and then you only have 15 minutes to grab as much as possible WITHOUT trying it on. I haven't confirmed these details anywhere in my not-so-authorative search on the internet. No doubt though the date is in bold in my planner...
From Alber Elbaz's mouth: he's creating a collection that appeals to mothers and daughters... each always wants to wear the others clothes. H & M wanted Elbaz to translate his luxurious, dreamy clothes into something everyone can enjoy. Prices are substantially higher than H & M norm.... jackets for $200, dresses for $150, and shirts $50. No doubt that given Lanvin's brand equity, H & M will have no trouble selling out of most designs.
From a publicity and social media standpoint, the campaign is a huge success. Clever ads driven by video... each major consumer channel (Lanvin, H & M and Youtube) featured different videos ... very viral. Ease of information gets an A+.... as you can see below they fully supported blogger posting by making images available for reposting.
The red dress below is my favorite!!
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