Bloody Funny

This is not a joke, but it did make me laugh out loud. On the heels of a post that lauds one company for satisfying a niche of women who wear and return, here is another company that...well... fills another certain need. "Intimates" takes on a whole new meaning with Period Undies. It's actually legit - here is a press release.

Where does such a business idea come from?

It all started while Grace SooHoo, the founder and president of the company gathered with a group of girlfriends. Sitting around and confiding their most embarrassing moments, one shared how she leaked through a light, summer white dress! "We all dreamed about how great it would be if there was an undergarment that would prevent that disaster from happening again," states Ms. SooHoo.

Are women actually asking for this? Apparently 70 million. Never in all my 30 years have I ever heard a girlfriend bemoan the fact her undies don't have built in protection.

To blow your mind that extra mile, a portion of sales go to Pediatric Brain Tumor Research. What???? Children dying of brain tumors have nothing to do with women who have a heavy period. Bizarre. I guess there is a market for everything.