Love, Wear, Return

Came across this in The Rachel Zoe Report... high fashion for a night (or 4 or 8 if you wish). I love it. See a dress you would love for a night out and then pass it by because you can't see wearing it again. Solution? Rent the Runway.

How it works: You rent desired dress for a 4 or 8 day period and send it back when you're done. Even more helpful, they send you two sizes so that you get the fit just right. Good designers are available too - a mix of contemporary, boutique and high end. Not sure how far back stock goes in terms of seasons.

It's not a system of dressing for everyone. Wearing a frock that's had 9 lives has its cons, but for some savvy shoppers it's the ultimate solution. Remember, we all love us some vintage from time to time...

Considering fashion is ever changing, nothing makes me more happy than to see go-getters giving solutions to consumers immediate needs. Having worked in retail, I know this need exists. RTR is perfect for all those gals who do just this at Neiman's and other high end retailers. Love, wear, and then return...to every sales associates disgust and horror.